Fresh Takes - Young Bullets 2026
We’ll bring the fresh takes. You bring the experience.
Strategy
Background
On this campaign, I have worked as an account manager and strategist
This event is about quickly putting Deakin’s best talent in front of industry professionals, in hopes they’ll lead to potential jobs or a network they can leverage. We need to develop an ad campaign and run an event that positions Young Bullets as the place for industry people to get early access to the best and brightest emerging talents.
Opportunity
Turn the event into an exchange of value, creating a clear benefit for the industry professionals rather than focusing solely on what graduates gain from the event.
Target audience
Advertising professionals who want to help and support the next generation of advertisers.
Advertising professionals who want to better understand the current generation (Gen Z) but are not quite sure how to capture their attention.
Idea
Gen Z has something that the advertising industry wants: direct insight into a generation that brands are struggling to understand.
By positioning these insights as “Fresh Takes”, we can give industry professionals a reason to attend Young Bullets beyond simply supporting emerging creatives. Through sharing our perspective as Gen Z, professionals, in return, give their expertise and advice.
The value exchange extends across the campaign through LinkedIn and Instagram posts, before culminating in a magazine on the night full of the Deakin advertising students’ fresh takes and insights.
Competitors
RMIT ‘Hungry Talks’, Youngbloods, Award School, Swinburne Graduate Showcase.
Why this works
Fresh Takes turns Young Bullets from a graduate showcase into a two-way exchange – where industry professionals gain direct insight into Gen Z, whilst graduates gain industry perspectives, advice and connections.
In previous years, the only reason for industry professionals to attend was to support the next generation; this gives them something tangible in return for their time, whilst reinforcing Young Bullets as the place for the next creative minds.
